Associate VP for Leadership Learning & Activation
Branch Alliance for Educator Diversity
Dr. Luzelma G. Canales is the Associate Vice President of Leadership Learning and Activation at the Branch Alliance for Educator Diversity (BranchED).
Prior to joining BranchED, she served as the Senior Associate Vice President for Student Success for The University of Texas Rio Grande Valley (UTRGV). She was responsible for the overall leadership and administration of programming and services leading to student success in academic, college life, and the transition of students to the workforce or graduate school. In addition, Dr. Canales had a key leadership role in ensuring excellent and ongoing academic and student support services for all students, designed to increase retention and graduation rates while maintaining the highest standards of academic excellence. Dr. Canales served as the founding executive director for RGV FOCUS, a collaboration with Educate Texas. Dr. Canales provided leadership for a large-scale collective impact initiative launched to transform college readiness, access, and success across a four-county region in the Rio Grande Valley of South Texas. The collaborative is comprised of over forty partners including four postsecondary institutions, eleven school districts, two workforce boards, private funders, and numerous community based organizations and nonprofits.
Dr. Canales served as a community college and university administrator for over twenty-five years. She led numerous institutional community college national reform initiatives including Achieving the Dream, Breaking Through, and several with Excelencia in Education. Dr. Canales serves on local, state and national boards related to closing equity gaps in voter turnout and educational attainment.
She was born and raised along the Texas-Mexico border in deep South Texas. She and her family migrated to Washington and Oregon to work in the fields during the 1960s and 1970s. Her lived experience includes participating in the integration of schools and witnessing the efforts of the United Farm Workers to bring to light concerns over working conditions of migrant farm workers. These and other experiences formed her commitment to work with organizations to identify and eliminate barriers that are faced by Latino students as they navigate the high school and college experience.
Dr. Canales earned a bachelor’s degree in accounting from Pan American University, master’s in business administration from the University of Texas – Pan American, and doctorate of philosophy in human resource development from Texas A&M University.