Amber Medina is a founder, executive coach, and leadership partner who helps leaders and organizations turn bold visions into clear systems, grounded leadership, and lasting impact. She works with schools, school systems, and senior leaders to strengthen organizational health, develop leaders, and create joyful learning environments where students and adults thrive. Amber listens to the needs of organizations, understands the context, and helps leaders move from vision to execution with purpose.

Amber’s coaching is grounded in authenticity, clarity, and care. She creates space for leaders to align their values with how they lead, expand their impact, and grow in confidence and effectiveness. Her work is rooted in trust, collaboration, and practical implementation.

Before founding To Be True, Amber served as Chief of Schools at KIPP SoCal Public Schools, where she led School Management and Student Services across 20 schools. She was also the founding school leader of KIPP Raíces Academy in East Los Angeles, the first KIPP elementary school in California. Under her leadership, Raíces became a model of joyful excellence and earned recognition as a National Blue Ribbon School and California Distinguished School.
Earlier in her career, Amber taught and served as Interim Principal at Ralph J. Bunche Elementary School, which became the first California Distinguished School in Compton Unified during her tenure.